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List of contents of this article:

• 1 、What is conference marketing
• 2, Free marketing system Tutor Xue Lixin (nationally famous conference marketing expert) how to do phenomena and online promotion...
• 3, How to do a good job in OPP conference marketing

What is conference marketing

1. Conference marketing is also known as database marketing and service marketing. It refers to the sales method of selling products by finding specific customers and using family services and product briefings.

2. Conference marketing is also known as service marketing, because the service of sales staff is very important when using this marketing method. Conference marketing needs to select user groups first, and then publicize to user groups through a series of means to instill in users with professional knowledge of products, brand image, etc.

3. Legal subjectivity: Conference marketing, also known as database marketing, is a targeted marketing model that collects consumer information through enterprises through various means, analyzes and establishes a database, and then screens target consumers in the form of organizing meetings and combines various promotional means.

Free marketing system Tutor Xue Lixin (nationally famous conference marketing expert) how to do the phenomenon and online promotion...

You need to choose the topic, choose the platform, set keywords, understand the psychology of potential customers, and the issues you care about.

First, choose a model market, make the first recommendation, summarize the experience, and then quickly copy it nationwide.

For example: Publicize the "importance of new product promotion" to sales staff, dealers and second batch merchants, and clearly introduce to them the idea of the birth of new products, its advantages and interests, the specific packaging taste, what is the price description, etc., so that all members in the channel can do the launch of new products. Count it in your heart and enhance your confidence.

The lack of marketing methods leads to the inability of the word-of-mouth effect to be carried out on a large scale, and the large-scale word-of-mouth effect is not formed. The strategy is as follows: use certain topics to form a word-of-mouth communication effect, so that the school's popularity can be more widely disseminated; use the role of the blogger's own opinion leader to instill brand image in the readers.

How to do a good job in OPP conference marketing

The venue of the meeting can be determined by the specific meeting, such as hotels, cinemas, school auditoriums, etc. The number of people that can be accommodated is in line with the requirements of the meeting. Generally, it is required to have good lighting, sound facilities and equipped with whiteboards, wireless microphones, etc. Product.

The more effective methods are teamwork, conference marketing, and the use of division of labor cooperation and group effects to improve the efficiency of signing orders. Design the atmosphere of confrontation and motivation within the team, improve the enthusiasm of employees, and strengthen the invitation publicity externally to form a local hot-selling stir.

If OPP marketing is a franchisee recruitment conference, the conference itself is only the first step of brand investment. After recruiting franchisees, we need to continue to track and serve in the later stage. This requires continuous marketing. This kind of OPP mainly accepts deposits.