Comparative industry trade benchmarks

List of the catalog of this article:

• 1, What are the salesman information systems?
• 2, Briefly describe what is a marketing information system.
• 3, What functions does the marketing management information system include_The marketing information system mainly includes
• 4、 What is the marketing information system? What parts does it consist of?

What are the salesman information systems?

1. CRM is a customer relationship management system, which is aimed at customer files, credit information, consumption points (past sales records), which are all general functions. The most important thing is to grasp the sales process, from obtaining information, to the first visit, plan display (product value), and reaching a total Knowledge, business negotiation, until the deal.

2. Internal reporting system, marketing intelligence system, marketing research system, marketing decision support system.

3. It is composed of the following 4 subsystems: 1. Internal reporting system. It is the most basic information system used by marketers.

4. The marketing information system includes an internal reporting system. Second, marketing intelligence system Third, the marketing research system is a 4 marketing decision-making support system. First, the internal reporting system, also known as the internal accounting system, is the most basic information system often used by marketing managers.

Briefly describe what is the marketing information system.

[Answer]: Answer: D Analysis: The marketing information system consists of four subsystems, namely enterprise internal reporting system, marketing intelligence system, marketing research system and marketing analysis system.

Marketing information system refers to programs and methods that collect, classify, analyze, evaluate and process information in a planned and regular manner, effectively provide useful information for enterprise marketing decision-makers to formulate marketing plans and marketing strategies. It is an interactive group composed of personnel, equipment and software. The system of weaving.

MarketThe marketing information system is composed of people, machines and programs to collect, select, analyze, evaluate and distribute the timely and accurate information needed by marketing decision-makers.

Refers to programs and methods that collect, classify, analyze, evaluate and process information in a planned and regular manner, effectively provide useful information for enterprise marketing decision-makers to formulate marketing plans and marketing strategies. It is an organized system of interaction composed of personnel, equipment and software.

Marketing information system is a comprehensive system composed of people, machines and programs to collect, select, analyze, evaluate and allocate the necessary, timely and accurate information for marketing decision-makers. It is composed of the following 4 subsystems: 1. Internal reporting system. It is the most basic information system used by marketers.

What functions does the marketing management information system contain_The marketing information system mainly includes

1. Maintenance information record: record the details of repair and replacement accessories, service content, etc. Record the product problems communicated with customers, report maintenance expenses, etc. Delivery of repair products: Deliver the repaired products to the customer or deliver the after-sales personnel to the customer to make a good record.

2. Information management, marketing execution. The marketing information system provides useful information for enterprise marketing decision-makers to formulate plans and strategies. It is an interactive organized system composed of people, machines and computer programs.

3. Collect and sort out market lettersInterest: The marketing information system can collect and sort out various market information, including competitor information, customer demand information, market trends, etc., to help enterprises better understand the market environment and customer needs.

4. Internal reporting system The main task of internal reporting is to regularly provide information needed to control all marketing activities of the enterprise by the financial, production, sales and other departments within the enterprise, including orders, sales, inventory, production progress, costs, cash flow, accounts receivable and profit and loss. Information.

5. MIS), refers to an interactive complex composed of people, machines and programs. Enterprises collect, select, analyze, evaluate and allocate appropriate, timely and accurate information with the help of marketing information systems to provide a basis for marketing managers to improve marketing planning, execution and control.

6. Expert system: a subset of artificial intelligence (AI) Office Automation and virtual office (OA) can be managed by the hierarchy of manager information system, marketing information system, manufacturing information system, financial information system, human The power resource information system and the information resource information system are divided into two levels.

What is the marketing information system? What parts does it consist of?

1. [Answer]: Answer: D Analysis: The marketing information system consists of four subsystems, namely enterprise internal reporting system, marketing intelligence system, marketing research system and marketing analysis system.

2. Marketing information system is a comprehensive system composed of people, machines and programs to collect, select, analyze, evaluate and distribute the timely and accurate information needed by marketing decision-makers. It is composed of the following 4 subsystems: 1. Internal reporting system. It is the most basic information system used by marketers.

3. Marketing information system refers to an interactive complex composed of people, machines and programs, which is composed of enterprise internal reporting system, marketing intelligence system, marketing research system and marketing analysis system.