Global trade fair insights

BMW engine B: Facing the challenge of recall and Global trade fair insightsrepair again Since the problem with the BMW engine, the maintenance has not been relaxed. However, recently, BMW has faced the challenge of recalling and repairing again because of engine problems. How can there be a problem? How to improve the quality? BMW's position in the industry is obviously beyond doubt. The brand's high-end positioning, performance parameters and driving experience have left a deep impression on consumers. But once the reputation of the brand is damaged, the impact may spread among consumers. The emergence of BMW engine problems seems to be a typical example. In the past few years, there have been some problems with BMW engines, so it also faces the challenge of recalling and replacing engines.Recall has always been a trust agreement between manufacturers and consumers. If there are safety hazards in the product, the product manufacturer should take responsibility and take action. The BMW team has realized this safety risk, and the problem of BMW engine b has been paid attention to and solved. However, why does the bad news spread again and again? What kind of problems are hidden behind this? BMW said that the problem was caused by the mistakes of some partners. However, the attitude towards problems is more important. Recall is necessary, but it needs to go further. BMW needs to solve the problem fundamentally and conduct regular inspections. Only in this way can we ensure that the quality and reliability of the product are maintained at a high level. First of all, BMW needs to strengthen the management of parts. Although BMW has adopted a large number of third-party parts, it is only to assist its own product production.For the third-party suppliers that BMW relies on, BMW needs more supervision. It needs to have a stricter audit of its suppliers and ensure that they fully meet BMW's quality standards. Secondly, BMW can also consider using higher quality parts, which can help improve the quality of products and fundamentally solve the problem. BMW needs to pay attention to every detail when producing vehicles, such as every screw and every seam, and have strict quality control. It is not enough to ensure the quality of each component, but also to focus on the overall quality of the product. Third, BMW needs to take the initiative to detect and troubleshoot quality problems. It requires a lot of human and material resources to find potential problems, instead of waiting for the problem to appear before repairing. This means that it is needed throughout the production process.Detailed inspection, from the purchase of parts to the assembly of vehicles, should be carried out to ensure the quality and reliability of the final product. Finally, BMW needs to establish a healthier sales and service network to ensure that consumers can contact BMW in time and solve problems in time, so as to enhance consumers' trust in BMW products. In this fiercely competitive automobile industry, a recall and repair is enough to cause great damage to the brand. From the perspective of long-term development, quality and reliability are the pillars of a manufacturer's brand. Although the problem of BMW engine b and the recall faced are serious, BMW still has the opportunity to improve and solve its own problems. Strengthening the management of suppliers, using higher-quality parts, proactively testing and troubleshooting quality problems, and establishing a more sound sales and service network are all measures that BMW can take.Adhering to such a rigorous attitude, I believe that the reputation of the brand will reach a new level.

Contact Us
Phone：020-83484638